Best SMS and Email Marketing Platform? We Compared 5 Top Tools
Tired of Juggling Tools? The Best SMS and Email Marketing Platform Might Just Save Your Sanity
If you’re still sending emails from one app, SMS from another, and trying to stitch the analytics together in Google Sheets… we need to talk.
Because in 2025, there’s no excuse for using disconnected tools that don’t talk to each other.
The truth? Combining SMS and email marketing in one platform gives you better reach, higher ROI, and fewer headaches. The only question is:
Which platform is actually worth your time and money?
We tested and compared 5 top SMS and email marketing platforms across features, ease of use, pricing, and real-world use cases. Here’s what we found — and which one might be perfect for your business.
What Makes a Great SMS + Email Marketing Platform?
Before we dive into the tools, let’s set the bar.
Here’s what actually matters when choosing an all-in-one marketing platform in 2025:
Unified Campaign Builder
You should be able to create multi-channel campaigns—email + SMS—in one workflow.
Automation That Works
Automated flows that go beyond “welcome email” — think behavior-based triggers, abandoned cart texts, birthday offers, and reactivation campaigns.
Personalization + Segmentation
You’re not blasting everyone. You need to segment based on purchase history, engagement, and preferences.
Compliance Made Easy
TCPA, GDPR, opt-ins… your platform should keep you legal without slowing you down.
Transparent Pricing & Support
Nothing kills growth like hidden fees and ghosted support.
Now that we’re clear on the criteria, here’s how the top 5 tools stack up.
The 5 Best SMS and Email Marketing Platforms in 2025
We picked these based on hands-on testing, community feedback, pricing, and overall versatility.
1. Klaviyo — Best for Fast-Growth Ecommerce Brands
Klaviyo dominates the ecommerce space—and for good reason.
- Deep Shopify, BigCommerce, and WooCommerce integrations
- Advanced segmentation based on real-time store data
- Prebuilt flows for abandoned carts, win-backs, product launches
- A/B testing built into almost everything
- SMS works seamlessly with email campaigns
Pros:
- Ecommerce-focused
- Predictive analytics
- Clean automation builder
Cons:
- Pricing jumps as your list grows
- Can feel overkill for small businesses
Best for: Shopify & DTC brands scaling past $20K/month
2. Omnisend — Best for Easy Setup and Push Notifications
Omnisend makes it incredibly easy to launch SMS and email campaigns from day one.
- Prebuilt workflows for welcome, cart recovery, and re-engagement
- SMS, email, AND push notifications in one tool
- Easy drag-and-drop editor
- Strong reporting with click heatmaps
Pros:
- Fast onboarding
- Built-in signup forms
- Affordable pricing
Cons:
- Limited design flexibility
- SMS not available in all countries
Best for: Small-to-mid ecommerce stores who want value and ease
Also read: Best Omnisend Alternative
3. ActiveCampaign — Best for Advanced Automation Nerds
If you love flowcharts, triggers, and split paths, ActiveCampaign is your playground.
- Incredible automation builder (arguably the best)
- SMS included via native or third-party integrations
- CRM and email + SMS in one platform
- Site tracking and dynamic content personalization
Pros:
- Extremely powerful automation
- Ideal for B2B and lead gen
- Built-in CRM
Cons:
- Learning curve
- SMS setup not as intuitive as email
Best for: Agencies, consultants, and SaaS businesses who love deep funnels
4. Brevo (formerly Sendinblue) — Best Budget Option
Brevo gives you real multi-channel marketing on a shoestring budget.
- Email, SMS, chat, CRM, and WhatsApp campaigns
- Pay-as-you-go SMS and free email tier
- Easy-to-use UI
- Transactional emails + SMTP
Pros:
- Super affordable
- GDPR-compliant
- SMS pricing is transparent
Cons:
- Limited templates
- Less intuitive for complex automations
Best for: Startups, solopreneurs, and creators looking for a free or low-cost option
5. Postscript — Best for SMS-First Brands
Postscript is built for SMS first, with email now available as an add-on.
- Deep Shopify integration
- Advanced SMS flows, product links, and keyword campaigns
- TCPA-compliant by default
- Revenue tracking for every SMS
Pros:
- SMS engagement is
- Built specifically for e-commerce
- Great support
Cons:
- Email tools still maturing
- Not ideal for non-Shopify users
Best for: DTC brands with SMS-heavy strategies
Comparison Table
| Platform | SMS | Automation | Starting Price | Best For | |
| Klaviyo | Yes | Yes | Advanced | Free → Paid | Scaling ecom brands |
| Omnisend | Yes | Yes | Moderate | Free → Paid | Mid-sized online shops |
| ActiveCampaign | Yes | Yes | Powerful | $29/mo | Agencies & B2B |
| Brevo | Yes | Yes | Basic | Free → Paid | Startups & creators |
| Postscript | No | Yes | SMS-Focused | $0 → Paid | SMS-first Shopify stores |
Also read: Cognigy Review
How to Choose the Right Platform for Your Brand
Still unsure? Here’s a quick decision guide based on your priorities:
If you want plug-and-play ecommerce automation:
Go with Klaviyo or Omnisend
If you’re a SaaS or service business:
Use ActiveCampaign for smarter funnels
On a tight budget or testing waters?
Start with Brevo
SMS is your hero channel?
Postscript is purpose-built for you
Final Verdict: What’s the Best SMS and Email Marketing Platform?
There’s no one-size-fits-all winner—but if we had to pick:
- Best All-Around → Klaviyo
- Best Value → Omnisend
- Best for Pros → ActiveCampaign
- Best Budget Tool → Brevo
- Best for SMS Power Users → Postscript
Bottom line: If your email and SMS aren’t talking to each other, you’re losing conversions. Choose a platform that unifies your messaging, automates the boring stuff, and lets you focus on growth.
FAQs
What is the best SMS and email marketing platform in 2025?
For e-commerce: Klaviyo or Omnisend. For advanced automation: ActiveCampaign. For budget use: Brevo.
Can I automate SMS and email together?
Yes. All 5 platforms listed offer automation flows that include both SMS and email triggers, sequences, and personalization.
Which tool is best for Shopify stores?
Klaviyo and Postscript are built for Shopify, with native integrations and deep product + customer data access.
Is SMS marketing still effective in 2025?
Absolutely. SMS open rates remain above 90%, and when combined with email, creates high-converting multi-touch campaigns.
How much do SMS/email marketing platforms cost?
Most start free (Omnisend, Brevo), with paid plans based on contact count or usage. SMS often incurs per-message fees.
